I am Ibtissam Ouahdi, this is my fourth year at Al Akhawayn University. When I first came, I enrolled in the School of Business Administration, and then I made sure that I am very interested in things that are related to marketing strategies with public relation notions. So, in order to combine my interests in my academic life, I decided to combine both Marketing and Communication; hence, I am majoring in Marketing and minoring in Communication studies. My objectives behind this choice are to learn more about how for instance some spots are done? What are the steps followed in order for the visuals to be acceptable and clear to the receiver; in this case the consumer? And many other questions that I am expecting to have answers to them by the end of my academic career and also my professional one.